Hi, this is Dr. Noel Lloyd for Five Star Management.
Just recently I was asked, by two students and a couple graduates, what they should be looking for in a really good associateship. In this short video, I will tell you the must haves of a Win-Win Associateship.
If you go to the chiropractic colleges today and speak to students or you talk to recent graduates, you’ll find out that they’re concerned about finding a good associateship. With 85% of associateships ending on a sour note, you can understand why they might be concerned.
I’ve been asked, just recently, how to pick a good associateship from a bad one and I have my list of 7 here and I’m going to take you through that real quickly.
Number: work for someone who loves Chiropractic and their practice. Much of what you will learn in an associateship is caught rather than taught and so you want to find somebody who has a practice where they love Chiropractic and they love their practice and they love their patients.
Number two: treat your associateship like a career opportunity, not just a job. Think about it this way, this is like a fellowship or a graduate program where you actually get paid. You’re using the associateship like as a special training platform.
Number three: request a pay structure that rewards you for doing well. Just a flat salary where you don’t have an opportunity to break into bonus will leave you shy of the motivation that every practitioner, that is in practice for themselves have, and so take a look for an associateship where you get a chance to make bonus.
Number four: view the clinic in action. If you have an opportunity to do a shadow or clinic observation, you want to be able to feel the energy and feel if the energy in that clinic is a good fit for you.
Number five: find an associateship in a practice that’s a well-run business. A practice is a business that delivers Chiropractic care, Chiropractic practice anyway. You want to have a well run business because when you go out and start taking care of people on your own, you want to take the skills of a well run business with you. So, check to see if it’s smoothly running.
Number six: pick someone you want to be like. I want you to admire your clinic director; I want you to at least want to be like them in some ways.
Number 7: insist on success training and patient management, technique, and new patient marketing. So, patient management, helping people start and continue and then go all the way through a good care plan, a super important skill. Number two, your chosen technique. If you’re an Activator or Gonstead or NUCCA practitioner or CBP, link up with somebody who does your technique and get training in that technique because being a great adjuster is so important.
Finally, learning how to do new patient marketing. The number one reason chiropractors fail in practice is because they don’t know how to get new patients. The number one reason associateships fail is because they don’t know how to get new patients. Get that type of training!
So this is my list:
- Work for someone who loves Chiropractic and their practice.
- Treat your associateship like a career opportunity.
- Request a pay structure that rewards you for doing well.
- View the clinic in action.
- Find an associateship in a practice that’s well-run business that delivers chiropractic care.
- Pick an associateship where you want to be like your clinic director, at least in some ways.
- Insist on success training and patient management, technique, and new patient marketing.
Now, if you found this information helpful and you think other students might benefit from it as well, I’d like you to share that. Also, if you like us on Facebook, follow us on Twitter, we’d appreciate that as well. Or leave a comment below.
This is Dr. Noel Lloyd for Five Star Management and I know that helps.