Hi, this is Dr. Noel Lloyd for Five Star Management.
Remember the last time you were really excited about practice? Maybe it was when you first went into practice or maybe you went to a large chiropractic event, heard some inspiring speakers, and you got really jazzed up because you got a clear vision on what your practice can be.
In this short video, I’m going to share with you how you can have a crystal clear, exciting and motivating practice vision.
So, here’s the set-up. People that I know who are excited about practice have a very clear vision for what their practice can be and they’re motivated to work on it. It’s interesting how vision works.
Here’s a great quote from Steve Jobs, “If you are working on something exciting that you really care about, you don’t have to be pushed. The vision pulls you.”
It’s really interesting how the clearer the vision is for what your practice can be, the more it pulls you along. Now, we do this at Five Star Management and I specifically do this with brand new chiropractors in the Associate Empowerment Project.
They write out their practice vision. I have them write it out first person, present time. Describe it to me like you are there. Like I was the blind guy and you were taking me through your practice. I couldn’t see, I couldn’t even hear. I had to be told what I was listening to in this practice of your dreams.
“Uh well, here’s what I want.” No, don’t tell me what I want. Tell me what you see. “Uh well, I’m gonna have in the future.” No don’t tell me what you’re gonna have in the future. “Well, Dr. Lloyd I’m confused.”
Here’s a tool. I want you to describe your practice like you’re looking into the future with special, magical binoculars and that you’re telling me what this wonderful practice looks like.
So, you’re holding the binoculars up and you say, “Well, I see this great reception area.”
Okay, good! First person. Present time.
“I hear CA’s (special binoculars you can hear from a distance too) laughing and in good exchanges with patients. I hear the phone ringing. I hear my associates down the hall working with patients as I walk through the hall.”
What color are the walls, what color is the carpet?
“Really, does that make a difference?”
The clearer the vision that you have about your practice running exactly the way that you want it to, the easier it is for you to find it. You’re actually programming your subconscious mind. Now, this vision should excite you and if you share this vision with your staff, it should excite them as well.
This is what we say here at Five Star. Shared vision, shared goals, builds unity. To build the practice of your dreams all by yourself is a lonely journey. In fact, it’s just hard work, but to bring wonderful CA’s and tremendous associates along with you on that journey, you’re going to have to share your vision and share your goals. It builds unity.
I’ve done that. I’ve built ten clinics that way and my associates today are in those clinics doing the same thing with their staff.
This is Dr. Noel Lloyd for Five Star Management and I know that works.